Global identity of the GAL brand
for the HOLUX group
The purchase of several historic brands – including the GAL brand, founded in 1928 and renown for its industrial light fixtures – built the Holux group … and explains its complexity!
Making its brands, trades and products understandable and coherent ; this was the challenge that faced the group specialised in lighting, relying on our strategic design skills.
Segmentation of offers, communication tools, charters and logos, up to the development of part of the product offer …