How to improve a product that has become a reference without losing what makes it strong?
We supported Freejump in the development of the new generation of the SOFT’UP PRO, with the ambition of offering more comfort to the rider while strengthening the durability of the product.
This evolution is based on three major pillars:
More comfort, thanks to work on shock absorption and stability
Ever more safety, while preserving the iconic technical DNA of the range
A more sustainable approach, with a product designed to last, be repairable and fully recyclable.
A project where innovation, performance and responsibility move forward together.