Our approach comprises several phases :
- A first phase, divergent, consisting of data collection and creativity, abstraction or immersion sessions
- A second phase, selective, consisting of the evaluation and potential of the possibilities selected with our clients at the end of phase 1
- A third phase, also convergent, consisting of the formalisation and confirmation of the chosen options.
Our philosophy associates the ordering parties, the stakeholders and the users to the enrichment of the project.
This commitment to co-creation is determining in the success of projects as much in the upstream questioning phase as in the following evaluation stages.
In this respect, the studio now dedicates a specific place to research, generation of ideas and full-scale experimentation : the 22, co-creative laboratory.
Our method adapts to the context of each project and relies on a set of appropriate tools : sketch, rough, workshop experimentation, immersion, model, 2D, 3D digital graphic chain, imaging, etc.