for Bic Sport kayaks
When the world leader in windsurf boards decided to diversify in kayaks for the general public, it contacted the studio and appointed us to design its new range.
Taking the lead in the “kayak” sector on a European level implied a competitive offer of effective and safe products.
This is why it was determining to design hulls combining a good slide, refined ergonomics and stability in a cross-functional manner. The studio carried out comprehensive work up to the definition of a specific product identity.
BIC Sport models designed by the studio: BILBAO, TOBAGO, SCAPA, OUASSOU, YAKKA, KALA