On Vous Veut Du Bien
strategy and identity for a brand of street food
Ensure consistency and resonance for the ambition and expression of a street food brand.
Born from the collaboration of a distributor and a food factory, On Vous Veut Du Bien means to be a demanding, committed, free, sincere, exploratory, impertinent and inspiring brand, in constant movement !
To give this brand the means to assert the originality of its positioning and be differentiated on a booming market, we translated the strategy and promise of On Vous Veut Du Bien by producing the logo, the packaging and the graphic charter.