Experience and service design
In line with our “user centric design” approach, we practice “experience design”. Its aim is to increase the emotional impact of a product or service by taking into account the human factor. It comes before “service design” missions that place use and user satisfaction at the centre of its approach. Both levels of expertise apply in practically all the fields and increase the perceived value of the products by the end user. It is about imagining for tomorrow the conditions for a better life in society through unprecedented solutions and inviting the user to be an actor in it.
Presenting itself for instance as :
- modelling of experience/service innovative concepts
- immersive user journeys
- scriptwriting of the different options
- putting into words, putting into products ...
- prototyping and iteration of solutions