Global identity

Our “global identity” service aims to establish the presence and visibility of a brand or an offer on its market.

This discipline includes, for instance, the definition of codes and attributes of the brand, its visual identity and the associated graphic charter, as much on the physical aspect as on the digital side.

The objective is to assert the brand values without distortion of meaning, and make it recognisable by the public. Our mission consists in aligning the “promise” of the brand, its “expression” and its “offer” with the strategy expressed by the company.

Dialogue and collaboration with our clients is our guarantee.


concretely :

- the book of codes and attributes
- definition of the semantic field
- “naming” and logo
- the graphic charter