Brand strategy

Whether it is brand creation or an existing brand, we support the definition and expression of its territory and its distinctive promise. The objective being to express the sincerity of the brand regarding its value propositions (brand foundation).

Our designer approach allows us to contribute to the consistency of the product offer and the services in terms of brand promise (offer structure).

With our interdisciplinary levels of expertise, we are able to tackle the transformation or brand creation process in a global manner (including global identity).

And finally, we can help brands reveal their vision through a concrete and original demonstration of their projected value (prospective vision, breakthrough concepts …).


in terms of deliverables :

- the platform and brand identity(ies)
- the structure and consistency of the product offer
- the editorial line per collection