Brand Identity
Brand Identity
Iguana
From Idea to an Iconic Brand
for Iguana
Our intervention with Iguana Yachts started right from the very first stages, well before the project took shape. More than just support on a product, we worked on the very definition of the subject and the challenges to be met, ahead of the brand creation.
A Strong Identity for Disruptive Innovation
We designed the brand platform, defined its strategic positioning, and developed the entire branding and naming.
The goal: to build a powerful and distinctive brand in an ultra-competitive market, while showcasing a disruptive innovation.
15 Years of Expertise and Design
Today, more than 15 years after its creation, Iguana Yachts is a reference, and we have designed all of its boats, helping to shape its DNA and its success.
