Brand Identity
Brand Identity
Camif
The identity of a French furniture brand
for Camif
“Changing the world from the inside”...the beautiful and ambitious vision expressed by Camif in its new role as a publisher!
Building a product offer, one that is proprietary and aligns with the brand's embraced values, must be accompanied by a renewed identity with the airs of a manifesto. The expertise, particularly French, and the authenticity of the approach deserve a strong and claimed “know-how”.
Hence this revisited identity, resonating with the exclusive attributes of the brand on one hand and the codes to be displayed transversally on the other. Betting on “co-creation”, “local”, and “transparency”, Camif EDITION, a mission-driven company, has great values to showcase and communicate.
The success of such communication depends on the coherence and alignment between the content and its expression across various media. The editorial line then becomes perceptible to the largest number of people!
