Bike Free Service

Pioneer of Urban Mobility

for RATP

As part of Paris's bid for the 2012 Olympic Games, RATP launched a visionary project for self-service bicycles. This avant-garde concept laid the groundwork for the soft mobility modes we know today.

With free access, simplified usage, and a lightweight, secure design, this project paved the way for a new era of urban travel. The prototype, developed by our agency, integrates numerous user-centered innovations, making this project a true laboratory of experiments.